Build a Better Channel Series: Webinar Build a Better Channel Series: Webinar

Google Ads for the Channel: Support Your Channel Partners with Their Digital Transformation Journey


June 1, 2021 - 9:00 AM MST/4:00 PM GMT

Is your Google Ads campaign strategy ready to push traffic directly to your local channel partners? Historically, generating demand through partners has not been as straight forward as traditional marketing — we understand that. You have large goals in your channel and need the help of partners to create demand for your business. Enabling channel partners to run successful campaigns is both necessary and near impossible. That is, until now. 

Impartner and Google have developed a unique solution to help channel marketers run fully-automated, co-branded Google Ad campaigns with their partners at scale. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel ‘the crown jewel’ of Impartner’s TCMA solutions.  

Join us on June 1st, 2021 for a LIVE presentation hosted by Impartner’s Google Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing Optimization Manager at Xerox. Learn how Xerox managed to build a successful global digital channel marketing program to generate leads for their channel partners, and learn how to leverage this solution to generate demand through your partners and digitally transform your channel partners. 



Emile Van de Klok

Sr. Director, Channel Marketing, Impartner

Daan Mannaerts

Direct Business Development - Google Ads, Impartner

Isabelle Pampelune

Global Partner Marketing Optimization Manager, Xerox