Push Traffic Directly to Your Local Channel Partner
It’s time to power your channel partner pipeline with Google Ads.

Launching local, paid search Google Ads™ campaigns for channel partners doesn’t need to be complex, manual-based, or time consuming. In fact, it should be as easy as search. Click, click, campaign, and convert. Are you ready to unlock the untapped power of paid media in your channel program?
Google Ads for the Channel is a powerful component of through-channel marketing automation (TCMA) that:
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Allows channel teams to centrally create and implement local Google Ads for all your channel partners (and requires zero effort at the local level).
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Brings partners into the powerful demand generation acceleration of SEM.
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Maximizes MDFs to enable partners to reach high-intent prospects.
Say goodbye to slow, organic partner marketing efforts that fall short.
Gone are the days of low partner adoption and leads a-lackin’. Impartner’s paid media capability via Google Ads makes it easier, more automated, and more scalable for you to do the work for your partners
Centralized management of ads guarantees that the right message, branded as intended, hits the right market, for the right partner, at the right time through automated digital advertising – without any partner effort.
Expand your top of funnel by delivering hot prospects to your local channel partner’s doorstep.
Read The BlogExpecting your channel partners to set up Google Ad campaigns for you is simply out of the question. It requires knowledge and skills not all your partners have. It’s complex. It can be expensive. And the results may be disappointing at best.
Google Ads for the Channel helps brands and vendors run fully automated, co-branded local Google Ads campaigns with their partners (at scale).
Where traditional TCMA falls short, Impartner excels. Adding Google Ads for the Channel to your traditional TCMA efforts finally delivers on the promise of lead generation to your partners. It can:
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Accelerate and dramatically increase the number of leads you send to your partners
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Decrease the cost per lead
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Improve Google Ads campaign results
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Fuel top-of-funnel pipeline
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Amplify through-partner demand generation
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Preserve your messaging and brand integrity across your partner ecosystem
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Streamline the process for your internal channel teams
Are you ready to reap the rewards of paid media TCMA with Google Ads for the Channel?
Request a demo to learn more about Google Ads for the Channel